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According to Twitter’s website, http://twitter.com, Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Why Twitter? Because even basic updates are meaningful to family members, friends, or colleagues - especially when they’re timely.
  • Eating soup? Research shows that moms want to know.
  • Running late to a meeting? Your co–workers might find that useful.
  • Partying? Your friends may want to join you.

How? With Twitter, you can stay hyper–connected to your friends and always know what they’re doing. Or, you can stop following them at any time. You can even set quiet times on Twitter so you’re not interrupted.

Twitter puts you in control and becomes a modern antidote to information overload.

Twitter can be used for extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. A good example of this is Carnival Cruise Lines.

Carnival Cruise Lines is not the only business to use Twitter. Dell, Starbucks, JetBlue, and The Home Depot are just a few major businesses using the social network to stay connected with customers.

Currently, Twitter’s potential is endless. Twitter is a great trend for all businesses, big or small, and all consumers to be a part of. The strengths easily outweigh any weakness or threat, as Twitter is very fast and easy to implement.

Businesses continue to find additional marketing activities as new applications are introduced each day, offering more and more opportunities. The most outstanding risk of Twitter is that everyone always knows what you are doing. This can also be seen as essentially the whole idea behind the success of Twitter. Twitter’s future may be unknown, but one thing that is certain, it’s bright and the opportunities for the social network to grow are endless.
Create your own Twitter Account @ - **http://twitter.com/**

For more information, watch the introduction to twitter video below.