Eco/green marketing is defined as marketing products that safe for the world and the people that use them.

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Green Marketing

Green Marketing: the positioning of consumers by eco-logically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the earth as possible. Green marketing includes representation of a company, products, or service, as less harmful to nature. Products or services which satisfy to these consumers are often called green and their advertising and promotion often makes claims of less environmental impact in the terms of energy, materials, process, or toxic substances. Other terms commonly used for green marketing are: eco-marketing, environmentally marketing, and sustainability marketing.

Green marketing was introduced in the early 1990’s. The American Marketing Association (AMA) first held a workshop on eco-marketing in the late 1970’s, however. This was marketing first attempt at highlighting products and promotions methods that improve the environment.

One example of a company that is currently using a more environmentally friendly approach is LG. They have a new washer system that is one of the most energy efficient models on the market currently. It uses up to 50 percent less water and 50 percent less energy than the traditional washer. Washers are the second largest water user in your home, and models that don’t meet the Energy Star program requirements; it’s likely that you’re wasting both money and water.

A current marketing campaign for energy savings is the highly recognized Energy Star program. The program was started by the EPA n 1992. The program was quickly recognized and trusted by the American public. Companies quickly recognized this and had to switch there traditionally ways of make products. They knew that if they didn’t make products that qualified them for the program, consumers’ would look else were.

Marketing has become more and more environmentally aware in the past few years. Companies believe that green marketing has a competitive edge, relating to their competitors. Firms therefore strive to improve their environmental awareness, thus working with the consumers’ socially conscious behaviors, and then therefore advertising ideas that other companies don’t yet have.

There are concerns however, due to the unknown long-term effects on the environment from these corporations’ products. All we know right now is, we think the products that are on the market today are better than the products that they are replacing.

Consumers are hard to gauge. Despite surveys about consumers’ willingness to buy green products at any cost, consumers will still generally going to be concerned about the economy rather than ecology.

Currently there is a race to see which company can put out the most number of green products. The problem with that is; are the products they are really making really “green” and has enough research gone into making sure that the products are not leaving a carbon footprint.